Traditional advertising is showing danger signs. Integration of systems, ideas and most importantly people. Great ideas and great opportunities are being executed but not realised. Where is the missing link?
The first step was to break ‘people barriers’. The second step was a ‘one on one’ development program with the ‘Executive Board’ to help them streamline strategy and innovation. Then the business was restructured as business units to create leanness and agility. 13- focused business units were independently formed.
“ It was truly wonderful experience working with the team. It was inspiring with many insights. Indeed there is lot to learn, practice and put into practice without any excuses, there is no shortcut. ”
DILP UPADHYAYA, CFO
Ideas resulted in creating 13 new business divisions within ‘six’ months. This was done with minimal restructuring and a few additional recruits. A matrix structure to capitalise on business offerings. Mudra became the ‘single’ largest umbrella of services in the industry.
The investors sold the business to DDB Worldwide as a result of increased valuation
Mudra’s traditional business of advertising-as-usual was formed a separate entity to preserve legacy.
Non-core businesses accounted for over 70% of new revenues. Mudra’s Vision, Values, and Strategic Document prepared by us has been published in Harvard Business Review as a case study.
“ With Chetan and FQ behind you, any mountain can be surpassed. ”
SANDEEP VIJ, CEO
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