Disruptive Innovation

6 Question Test

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Disruptive Innovation

Clayton Christensen wrote extensively about disruptive innovation. Here is a book summary of his landmark work.

Based on his work here is a tool to gauge whether or not an innovation is disruptive.

1

Does it target non consumers or people who are over-served by an incumbent’s existing offering?

2

Is the offer not as good as an incumbent’s existing offering as judged by historical performance measures?

3

Is the innovation simpler to use, more convenient or more affordable than existing offerings?

4

Does the offering have a technological enabler that can carry it upmarket and allow it to improve?

5

Is the technology paired with a business model innovation that allows it to sustain and sale?

6

Are existing providers motivated to ignore the new innovation and not threatened at the outset?

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