How does individual awareness help in being more creatively competitive?

Competitiveness is an outcome. When it becomes a driver is when the problems are sown for an organisation.

Who is aware of whom? Is self awareness overrated?

Awareness simply is observation. Observation without allowing the past to interfere in the present. Being aware of how humans interact with what they consume is a creative edge and a competitive advantage. It is a skill that is priceless in innovating and creating tomorrow's choices.

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