CHALLENGING QUESTIONS

How does individual awareness help in being more creatively competitive?

Competitiveness is an outcome. When it becomes a driver is when the problems are sown for an organisation.

Who is aware of whom? Is self awareness overrated?​

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Awareness simply is observation. Observation without allowing the past to interfere in the present. Being aware of how humans interact with what they consume is a creative edge and a competitive advantage. It is a skill that is priceless in innovating and creating tomorrow's choices.