‘Aventis Pharma’ prior to being Sanofi has been through many acquisitions. However this is a case of small acquiring big (in India). The merger has suddenly opened avenues for growth as a result of available non-competing products. The talent pool has become bigger. But how do we use them? The products are there. But how do we market them? How to shed ‘old vs new’ egos and how toshed ‘Aventis vs Sanofi’ culture.
Key Influencers from both teams were identified to form a core group. The group was to be engaged through an intervention and in a dialogue for a period of 12 to 18 months to enable transition and to enable growth. This group will also be the next generation leadership. The next 12 months saw the group go through ‘emotionally and logically’ highly stretched, experiences and simulations. Thoughts were provoked, reality debated, accusations hurled and the works - somewhere quietly and silently solutions were found and a team was formed.
“Chetan is an extraordinary Leadership Coach. An exemplary trainer who can bring about personal transformation in people. This team is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring. ”
AMLESH RANJAN, EXEC DIRECTOR
This led to significant changes at the workplace. A breakthrough marketing method was found - (a complete breakaway from pharmaceutical tradition. We are ‘forbidden’ to write more about it. Interchanging of personnel between marketing and finance - Completely absurd thought in the beginning as neither can do the other’s job - Led to a revolutionary co-operative system.
39% Increase In Productivity Was Measured.