What makes organisations succeed creatively?

In today’s fast-changing world, helping leaders and companies evolve and grow through creative-strategic perspective.

Strategy is inherently a process of creation.

Management has often got it wrong. Business strategy is not about making money. When strategy works that is an outcome by default. Strategy is about creating something that does not exist. And that is a creative process. Organisations succeed creatively when they learn to perceive and solve novel problems, i.e. problems unconsidered by the competition or even by the society.

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The Wall of Ideas


Define a Purpose and Vision

What defining a purpose and vision can do for a company and how should you go about it?