Social Media Selling.
The new age business model have some great success stories to narrate. They have created billions of dollars in valuation for start up companies.
Here’s a dilemma that is faced by established corporations - Can they really use these models to create business transformation?
For a start up company an attempt to disrupt an established player, there isn’t much to lose. An incumbent player on the other hand has a reputation, a legacy and an organisation that is already successful. Adopting disruptive models, if implemented successfully may have its upsides but organisations find the ‘if’ to be a big ‘if’.
This book by Chetan Walia presents a business model solution for established companies to capture the White Spaces